It is a very important question to consider by every business owner about what is a better way for digital marketing. It has been found that both the combination of in-house and partner is the best solution. The hiring of digital marketing agencies for working in tandem with the in-house marketer or team is the most effective way of optimizing ones’ marketing budget.
Choosing between an internal or external marketing team can sometimes feel like a loss-losing dichotomy. In reality, this is more of a spectrum, and the correct balance of internal / external for each company is different. It is common to have a mixture of both; The 2017 In-House Creative Industry Report shows that two-thirds of the in-house team partners with external agencies
We have made a list of some reasons which can be beneficial for recruiting an agency, especially in the search for supplementing an in-house marketer for small-to-medium sized businesses:
- Broker Skill Set
The actual reason of the businesses for choosing to partner with a digital marketing agency is that just because they get a complete team of experienced professionals who work on their project at a very comparative lesser charge than the team in-house. Majorly, it is seen that small businesses do not have enough work to bring on a full-time developer, a full-time SEO expert or a full-time social media account manager. However, a large majority of companies are benefitted from each of the services. Having a partnership with an agency helps in bringing those skills without any additional investments. A vast range of skills at your company’s disposal also makes it easier to diversify your marketing efforts properly.
Not only are there more people with different skill sets within the agency, but those people generally have a depth of experience. Agency professionals are usually experts in a particular field, as well as your company benefits from a competitive scenario in which agencies are recruiting talent. In-house marketers are often more suited to meet all the needs of the company, like jack-all-trades. Agencies dedicate resources to educate and keep them state-of-the-art their respective disciplines. In addition, the team environment within an agency promotes continuous learning and development.
Generally, it is very cheap to partner with the agency rather than bringing a full in-house team. It is being said that, the total cost may vary greatly depending on the size of your business and how much you are looking to accomplish. Both internal and external marketing can be for a big investment. A complete in-house group requires significant overhead, including salary, profit, office space, equipment, training, recruitment, etc. An external agency can be one of the largest line items in the marketing budget, and this can be an easy goal for deduction and reconsideration. All things are considered, a digital marketing agency is usually the most cost-effective solution for high quality marketing work. For the same value of one or two full-time salary, you gain access to a whole team of professionals in many marketing attributes.
By using a hybrid approach, you can take advantage of low-cost internal creative support being full-time, while getting the flexibility and skill diversification from the digital marketing agency may also be required.
- Less commitment
Partnering with a Digital Marketing Agency is a little less commitment than recruiting a full in-house team. Your company is not responsible for any recruitment, interview, onboarding or other consumption of other employees, and often for expensive tasks. It is easy to hire marketing agencies and it is easy to set fire to an in-house employee (or at least, they should be), which means that having a good fit between the agency and the in-house team is easy Will happen. Trust and communication is the foundation of a successful agency partnership, and finding an agency with which you can build that relationship is paramount.
When you partner with an agency, then 100% of your investment leads to the production of deliverables. Your marketing budget is not being spent on profit, equipment, ongoing education, PTO etc.
Agencies are also efficiently motivated. Managing multiple accounts means that agencies have a proven process that makes it possible for them to produce high quality work that meets both the deadline and the budget. Generally, they can get this type of work faster than an in-house team, which is working through it for the first time.
Agencies are driven by the results, and therefore want to ensure that they are collecting accurate, insight data to guide marketing strategy. Reporting is an important part of making informed decisions to strengthen partnership and move forward. Providing meaningful data is valuable to both the Digital Marketing Agency and your company; It shows mutual investment in success. Agencies are responsible for all their customers, and this is another process that they have come down to a science.
- Access to advanced networks and advanced equipment
Working with many customers creates a large network of vendors and channels that can also make partnerships for your company. Agencies have access to a large number of tools and resources, which are not only practical for a company, or are specific to industry professionals. In addition to creating a network through partnership, agencies often display work and appear in publications, which can provide more visibility to your company.
Apart from the skill-gap, one of the biggest challenges of home teams is employee turnover. While working internally for a company for a few years, marketing workers can be particularly prone to burn, and their creativity can be stagnant. As a result, many junior middle-level marketers change jobs every 2-3 years. When an employee leaves, not only for recruitment fees, cost interviews, and training for the account, but also during the other replacement you get the burden of working on your other house staff. This means there may be a delay or interruption in your marketing campaigns. With an agency partner, you can be sure that your marketing strategy will still be executed continuously after the month.
- Availability and flexibility
In order to increase the overall output from the in-house team, you have to hire more staff or contractors. Partnering with a digital marketing agency gives your company the flexibility to increase engagement or slow down as necessary. If you want to launch a new website, you can accelerate the agency to make it faster. Once the website is live, you can allocate another aspect of your campaign at that time.
- Creativity and purpose
One of the biggest advantages of cooperating with an agency can provide their creativity and fairness. Keeping in mind all the marketing efforts in the house, sometimes it can cause grouping and tunnel vision. A digital marketing agency is not affected by any internal bias or holding knowledge, so it is easy to give clear message to the target audience. Internal teams often have intimate knowledge that they try to say too much, and the original message is lost on the audience. A neutral perspective can help in getting rid of all unnecessary information, whereas there is enough balance left to communicate clearly in the outer world.
Leaning right balance between internal and external work can take some adjustments. Perhaps this will give the most meaning of the rent to a large internal team, only to bring bigger projects such as rebranding, strategy planning, or for long-term campaigns, which will always take the last seat in the internal work. Or, it may be wiser for your company to rent one or two in-house marketers, whereas daily delivery capabilities will be prepared when your digital marketing agency has a point of contact, and then your agency partner Most strategies and production outsourcing have to be done. Even a marketing manager at home has a big advantage. It provides a clear channel of communication, focuses on other departments. It also means that your company has a dedicated person to review the report, and then it can provide insights into both internal and agency while planning next month's strategy.